Hi, I’m Zac Hansen...
I help my clients increase their profitability from cold traffic.
For years, I struggled to make advertising work. I was doing what everyone else was doing like:
- Using simple Facebook lead ads
- Running traffic direct to an opt-in page or sales page
- Using fill-in-the-blank copywriting templates
And as a result, my campaigns were not making a lot of money.
Looking for ways to solve this problem, I began reverse engineering Dollar Shave Club’s billion dollar marketing funnel and found something fascinating...
Unlike most businesses, Dollar Shave Club was sending almost all of their traffic to a pre-sale advertorial page to warm buyers up before sending them to a sales page.
As a result, they were able to cut their customer acquisition cost and build a billion dollar company.
Now, I help my clients implement the same system these giants use to significantly improve their return on cold traffic with story driven Facebook Ads and pre-sale advertorial funnels.
If you are currently running traffic for your business and would like help to cut your traffic costs, book a “20 Minute Discovery Session” by selecting a time below on our calendars.