Hi, I’m Zac Hansen.
I help technology companies & markeitng agencies reduce their customer aquision costs while increasing lead flow with conversion copy.
In my early years, I struggled to make advertising & my copy work. I was doing what everyone else was doing like:
- Using simple Facebook lead ads
- Running traffic direct to an opt-in page or sales page
- Using fill-in-the-blank copywriting templates
And as a result, my campaigns were not making a lot of money.
Looking for ways to solve this problem, I began reverse engineering Dollar Shave Club’s billion dollar marketing funnel and found something fascinating...
Unlike most businesses, Dollar Shave Club was sending almost all of their traffic to a pre-sale advertorial page to warm buyers up before sending them to a sales page.
As a result, they were able to cut their customer acquisition cost and build a billion dollar company.
I then discovered this was one of the best ways to reduce customer aquision costs...with educational content through presale advertorial pages.
That lead me down the road to become a conversion copywriter helping innovative tech companies & agencies reduce their customer aquisition costs while increasing lead flow.
If you would like to connect, book a "20 minute discovery session" below. We will both recieve a confirmation email and I will setout to find revneue holes in your business that I will present to you on our call.
Talk soon :)